Amanda Chavez-Director of Customer Experience (CX)

NuAxis Innovations Recruits New Business Lead for Their Company-Wide CX Program

NuAxis Innovations is pleased to announce Amanda Chavez has joined as the Director of Customer Experience (CX).

Amanda will be responsible for leading and further developing the business discipline of CX at NuAxis. She is a thought leader who leverages the human-centered design methodology to foster cultures of innovation and scale design principles across organizations. As the Director of Customer Experience (CX) at NuAxis, Amanda is working with a cross-functional team to scale CX across the entire company and ensure we bring best-in-class CX value to our customers.

Amanda brings a wealth of experience and will help bring value to the strategies and services we offer to our clients.

Prior to joining NuAxis, Amanda was Partner and Chief Design Officer at EthSynPro (ESP), where she helped private and Federal customers bring value to the products, strategies, and services they offered to their clients. She used human-centered design and user experience principles to achieve these goals with measurable ROI. In addition, in 2017 she was the founder and VP of Design of Cognosante’s Design Thinking (DT) capability, where she was responsible for scaling the practice both internally as the company’s go-to innovation methodology for R&D, as well as externally to develop digital and service solutions that address the toughest challenges in healthcare.

Amanda was also a Lead Associate at Booz Allen Hamilton and used the full design thinking process to create innovations for Federal, state, and municipal government clients, some of which include the Department of Veterans Affairs, the Department of Defense, the Transportation Security Administration, and the National Science Foundation.

Amanda holds a Bachelor of Arts in Sociology from McDaniel College and a Master of Public Administration (MPA) from George Mason University. She also holds several industry certifications in Design Thinking (DT) and instructional design/development.